Our Story

SAM BAT: The Original Maple Bat

A Revolutionary Idea That Changed Baseball

In 1997, Sam Holman introduced the world's first professionally approved maple baseball bat and forever changed the game. As founder of The Original Maple Bat Corporation and creator of the SAM BAT, Sam's innovation transformed an entire industry. Today, more than 75% of wooden bats used in professional baseball are made from maple—a testament to the vision that began in a small garage in Ottawa, Canada.

The Beginning 

The story of SAM BAT began with a simple question.

One evening at Ottawa's historic Mayflower Pub, professional baseball scout Bill Mackenzie shared a concern with his friend Sam Holman:

"We're breaking too many ash bats. Do you think you could come up with an answer to that?"

Sam accepted the challenge. He immersed himself in research, studying wood species, reading hundreds of patents, and analyzing the physics of baseball. Drawing upon years of craftsmanship and problem-solving experience gained while working at Canada's National Arts Centre, Sam believed he had found the answer: maple.

"I knew I wasn't going to make a better ash tree," Sam recalls.

Unlike ash, rock maple is denser, harder, and more resistant to splintering and wear. From the very beginning, Sam insisted on using only premium-quality rock maple with straight grain and minimal imperfections—wood capable of withstanding the tremendous forces generated when bat meets ball.

The Birth of the First SAM BAT

In 1996, Sam crafted his first maple bat from a maple stair banister in the garage of his Ottawa home. When the bat was tested at Ottawa Lynx Stadium, it immediately impressed players by driving balls deep over the fence.

After seeing the bat in action, one player told Sam:

"If you want to keep that bat, you'd better put your name on it."

With those words, the name "SAM BAT" was born.

Creating an Icon

As demand for the new maple bat grew, Sam needed a distinctive logo. He turned to his brother, artist Nathan Holman.

According to Sam, Nathan designed the concept during a phone conversation after being asked to create something instantly recognizable on television. Inspired by the company name, Nathan created the now-famous bat symbol, incorporating the image of a bat with eye details contributed by his daughter, Laura.

Simple, bold, and instantly recognizable, the SAM BAT logo remains one of the most distinctive marks in baseball.

Earning the Trust of the Pros

Confident in his invention, Sam traveled to Toronto and introduced his bats to major league stars Joe Carter, Ed Sprague, and Carlos Delgado. Their reactions were immediate and enthusiastic.

Joe Carter quickly became one of SAM BAT's earliest supporters, telling Sam:

"You really have something here. Stick with it."

Not long afterward, Carter brought a SAM BAT into a professional game. When an umpire asked about the unfamiliar maple bat, Joe proudly replied:

"It's the SAM BAT."

That same game, he hit a home run.

Joe continued recommending SAM BAT to fellow players throughout professional baseball, praising its durability and performance compared to traditional ash bats.

The Barry Bonds Era

One of the players introduced to Sam through Joe Carter was Barry Bonds.

Bonds immediately recognized the advantages of maple and became one of SAM BAT's most influential supporters. More importantly, he appreciated Sam's willingness to listen and develop bats tailored specifically to a player's needs.

When Bonds mentioned that his hand cramped while using his original model, Sam designed a new bat featuring an enlarged knob sized to fit comfortably in Bonds' hand. The result was the now-famous 2K1 model.

The name reflects the year 2001, when Barry Bonds used a SAM BAT to hit a record-setting 73 home runs in a single season. Bonds would later use SAM BATs while breaking the all-time career home run record, finishing with 762 home runs.

As Bonds famously stated:

"Confidence is everything at the plate. And SAM BAT is confidence."

From Garage Workshop to Industry Standard

For the first six years, every SAM BAT was crafted in Sam's garage. As demand grew, production expanded throughout the Holman household. The basement became a finishing room, while the dining room served as a shipping department filled with bats awaiting delivery.

Eventually, SAM BAT moved into larger manufacturing facilities. However, the company's commitment to craftsmanship, innovation, and quality remains unchanged.

Our team contribute their expertise and innovation, ensuring every SAM BAT meets the standards that established the brand's reputation.

Setting the Standard

Before the introduction of SAM BAT, ash dominated professional baseball.

Today, maple is the preferred wood throughout the professional game, and SAM BAT remains the benchmark against which other wooden bats are measured.

The company's bats have been trusted by some of baseball's greatest players and have been associated with:

• Barry Bonds' 73-home-run season
• Barry Bonds' 762 career home runs
• Miguel Cabrera's Triple Crown season
• Giancarlo Stanton's 61-home-run season
• Four Rookie of the Year winners
• Twelve MVP award winners

Our Mission

At The Original Maple Bat Corporation, our mission remains the same as it was when Sam crafted his first bat in a garage over 25 years ago:

To create the finest wood baseball bats in the world through uncompromising quality, innovation, craftsmanship, and a commitment to earning the confidence of every player who steps up to the plate.

Set your own records with SAM BAT.

 

 

 

Our mission is to craft the highest quality wood baseball bats available anywhere.